Einar Thorsen

Professor of Journalism and Communication at Bournemouth University

Publications | Conferences | Teaching | Projects

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Can a Platform Succeed Without a Popular Service?

28 September, 2010 by Einar Thorsen Leave a Comment

Adam DuVander:

Twitter and Facebook are often lauded as shining examples of what a platform does for your business. And for good reason. They have very successful developer programs. But they are also extremely popular services on their own. A developer may not build where there is not the foundation of a loyal user base. But even that has exceptions.

Source

Filed Under: Links Tagged With: apps, developer, socialmedia, socialnetworking, teaching-example, webdesign

The Future of Social Media in Journalism

14 September, 2010 by Einar Thorsen Leave a Comment

Vadim Lavrusik:

all media as we know it today will become social, and feature a social component to one extent or another. […]

But more importantly, these social tools are inspiring readers to become citizen journalists by enabling them to easily publish and share information on a greater scale. The future journalist will be more embedded with the community than ever, and news outlets will build their newsrooms to focus on utilizing the community and enabling its members to be enrolled as correspondents. Bloggers will no longer be just bloggers, but be relied upon as more credible sources.

Excellent overview of:
– Collaborative Reporting
– Journalists as Community Managers
– The Social Beat
– Social Stories
– Online Curation for a “Time-Poor Audience”
– The Social Network as the New Editor
– Beyond Twitter & Facebook
– Monetizing Social
– A Social Newsroom and the Personal Brand
– A Mobile Social Experience

Source

Filed Under: Links Tagged With: citizenjournalism, civicmedia, future, mashable, onlinejournalism, socialmedia, socialnetworking, teaching, trends, vadimlavrusik

Social media and the leadership debates – BBC News

14 April, 2010 by Einar Thorsen Leave a Comment

    Social media and the leadership debates – BBC News

    Rory Cellan-Jones:

    "All of this activity on social networks, on blogs and on the mainstream media will be analysed by practitioners of a new discipline called sentiment analysis.

    They believe that by feeding vast amounts of data into computers they can analyse the emotions of those people watching and commenting on an event, and say something useful about public opinion.

    The technology is already employed to help financial traders make decisions about the impact of sentiment on the markets.

    The three television debates will be a useful testing ground for the claims of this new science."

    (Link has great overview of Twitter and Facebook activity during campaign.)

    Del.ici.us tags: eleciton2010 socialmedia socialnetworking twitter facebook sentiment rorycellanjones

Filed Under: Links Tagged With: eleciton2010, Facebook, rorycellanjones, sentiment, socialmedia, socialnetworking, twitter

The Social Network Election – BBC College of Journalism

14 April, 2010 by Einar Thorsen Leave a Comment

    The Social Network Election – BBC College of Journalism

    Matthew Eltringham, BBC Interactivity Assistant Editor:

    "But isn't social networking supposed to be more that just a megaphone and be more about conversation and dialogue? There's plenty of broadcasting going on but just how much engagement is there, beyond the politically obsessed, with real people?

    […]

    Beyond the activities of the major parties, there's a mixed picture of just how much people are themselves engaging with the online election.

    […]

    Politicians don't always make it easy for themselves – building a successful online relationship takes time and effort. An election campaign is clearly the time when the parties want and need to engage with the electorate and the potential that social media offers them is huge. But social networks are only the means to allow that engagement; it's how the parties and the politicians use them that is the key."

    Del.ici.us tags: socialmedia socialnetworking election2010 dialogue mattheweltringham

Filed Under: Links Tagged With: dialogue, election2010, mattheweltringham, socialmedia, socialnetworking